Special Edition: BMW i8 Protonic Red Edition to debut at 2016 Geneva Motor Show
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Last year, global sales of the BMW i8 rose above the expectations. Reason enough for BMW to come up with some Special Edition cars. First, the BMW i8 Protonic Red Edition will debut at the Geneva Motor Show.
It’s some very special kind of car – the BMW i8. Powered by the combination of a three-cylinder turbocharged engine and an electric drive system it is not only special when it comes to its powertrain. The design does the rest, to take it to a hole new level of sports cars.
Last year there were sold 5,456 units of the i8 worldwide. And to celebrate this success BMW comes up with some Special Editon for the innovative plug-in hybrid car with a system output of 266 kW/362 hp
“The success of the BMW i8 speaks for itself,” said Ian Robertson, BMW AG Board Member for Sales and Marketing. “It is already the world’s most successful hybrid sports car and has comfortably exceeded our own expectations. I can think of no better illustration of the relevance of our young BMW i brand.”
With the exclusive special-edition models, poised to be unveiled for the first time at the Geneva Motor Show, BMW adds further lustre to the car.
The first in this line of special-edition models is the BMW i8 Protonic Red Edition, which will give its debut at the Geneva Motor Show in March, 2016. Like those set to follow in its tyre tracks, it is only available for a limited period starting production in July.
The Edition Car of the 2+2-seater with carbon-fibre-reinforced plastic (CFRP) passenger cell sports a Protonic Red paint finish with accents in Frozen Grey metallic. The colour scheme is complemented by light-alloy wheels painted in Orbit Grey metallic with hubs painted in Aluminium matt. Inside the inaugural special-edition i8, red double-stitching and applications in high-grade carbon fibre and ceramic provide indications of its exceptional sporting character.
In 2015 BMW i sales of the BMW i3 and BMW i8 were around 66% up on the previous year with a total of 29,513 deliveries. BMW i currently offers the BMW i3 in a total of 36 countries. Since entering the market in late 2013 the BMW i brand and its BMW i3 and BMW i8 models garnered more awards and accolades than any other brand in automotive history. Among the distinctions amassed by the BMW i8 are an International Engine of the Year award for both its TwinPower Turbo three-cylinder engine and overall hybrid drivetrain. The BMW i8 was also voted World Green Car of the Year and Green Luxury Car. No other vehicle has ever picked up such a large number of awards in such an array of different disciplines.
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